National Express expands One Black Bear brief to include Eurolines

National Express has appointed One Black Bear as the creative lead on its Eurolines coach business, which serves more than 450 locations cities across continental Europe.
The agency has been tasked with devising a completely new creative platform as part of a programme of campaign activity planned throughout the year. The creative approach centres around the ever-expanding popularity of ‘destination review culture’ and will feature humorous/ridiculous reviews of Eurolines destination