Name drop: Brands that shortened their names like Dunkin' (Donuts)

What’s in a name? Nowadays it appears that companies are striving to strengthen their visual identities and shorten their names as logos and branding increasingly need to work on multiple platforms including on mobile – this seems to be the logic behind Dunkin’ Donuts rebrand to Dunkin’ earlier this week.
The company looks to stream back its name to reflect a more diverse line of products and lean more on the visual power of its logo, it said in a statement: “W