My Cannes time-out: Why I stopped going and why I’m back to stay

It’s human nature to want what you can’t have, so when the social mores of Cannes finally embraced agency types other than creatives, I rushed to Southern France to dive into the party that I had never been invited to. 
Alas, be careful what you wish for, as that Cannes, that many years ago, was in its awkward adolescence. The clients had been invited too, and while no one was saying it, you could feel it; the underlying creative tension was beginning to shift from the defiance