Musical hackathons, chatbots and VR gigs: How Sony, Warner and more are fine-tuning innovation

Imagine if by slipping on a virtual reality headset you could learn to play guitar with Mick Jagger, or stand at the side of the stage at Primavera watching Frank Ocean perform to a sold-out crowd. What about helping DJ Hardwell curate the playlist for his radio slot via a bot on Facebook Messenger?
This is the future the music industry imagines for itself, and one it has started carving out with the help of startups. For a long time, the sector’s biggest players have been working out how