MullenLowe pinches Salt Communications for ‘intellectual strategic horsepower’

MullenLowe has acquired strategic comms agency Salt Communications in an attempt to strengthen its presence in the sector with a diverse range of staff.
Based in London and Singapore, Salt will be rebranded MullenLowe Salt and will “add European and Asian strength to the existing MullenLowe Group PR capabilities in the US market,” according to the company.
The deal, advised by SI Partners, sees Salt’s 45 staff join the wider marcom network, although there will be little disrupt