MullenLowe creates dedicated group to service underwear brand Sloggi’s global account

Sloggi, the underwear brand that’s part of the Swiss-based Triumph Group, has appointed the MullenLowe Group as its global agency of record ahead of a marketing push to reaffirm its place in the bodywear category.
 After a competitive pitch, the MullenLowe Group pulled together talent from across its group of agencies, including MullenLowe, MullenLowe Open, MullenLowe Mediahub and MullenLowe Profero to build a fully integrated team for Sloggi.
The global hub will be run out