Mudah.my brings back 'Ho Ee Ki' characters to uncover prosperity

Mudah.my, a Malaysia online marketplace, has created another campaign to follow up on its 2017 Ho Ee Ki campaign.
The campaign, named ‘Uncover Prosperity’, brings back characters from last year’s video to encourage people to let go of the old and to usher in prosperity. This year’s ad focuses on lucky numbers with a twist as he Chinese community commonly associate numbers with luck and prosperity.
It also wants to encourage people to ‘Uncover Prosperity’ throu