MTV works to engage fans through technology at the 2016 EMAs

In anticipation of its 2016 Europe Music Awards, MTV has amped up the experience for the live show’s audience. From virtual reality to Messenger bots to social celebrity correspondents, fans will get more access to the show than ever before.
By creating a Facebook Messenger companion bot, MTV will be the first ever awards show to use said interactive experience.
“At first we started thinking about simplifying fan interactions with us on Facebook. Being able to answer instantly when t