MTV Breaks engages young people to create content at EMA awards

For the MTV Europe Music Awards (EMA), the network empowered fans, including 12 Rotterdam locals, to create a 48-hour MTV EMA Snapchat Creative Factory. The day before the event, the group of 12 worked to create and produce content to take over the MTV International Snapchat Discover feed for an entire day before the EMAs.
“The content that the creatives produced blew us all away - it was of such high, professional caliber and suited the brand perfectly,” said Julie Allen, vice presi