15-09-2016 12:11 via thedrum.com

MPP survey points to reducing churn as biggest opportunity for TV operators (exclusive)

AT IBC, Found Remote, interviewed MPP Global on how their platform help Sky's OTT service reduce churn (the rate at which customers cancel).  MPP Global has also shared a recent survey they conducted exclusively with Found Remote.
The small, but significant survey points to the fact that TV operators see reducing churn as the biggest opportunity. While this doesn't come as a surprise it's important to see that the industry is shifting towards understanding customers needs and habits, v
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