Moving images beyond stereotypes

Marketers are familiar with stock images of ‘the average family’ – nearly always white and heterosexual. But many are moving away from these stereotypes in an effort to avoid discrimination and better reflect society.
Brands are increasingly realising the need to use images that are racially diverse, show same-sex couples and are moving away from using 2.4 children family scenes in advertising campaigns.
Almost half (49%) of marketers have used more racially diverse image