Motorola on the comeback trail as it plots brand revival

Motorola has had a bumpy few years. It was once the king of the mobile phone space with its catchy marketing ‘Hello Moto’.
Yet, as with many of the early winners in the mobile phone space, it gradually fell out of favour, first losing its crown to Nokia and then Apple and Samsung. That fall from grace saw the mobile phone business spun out of Motorola and then almost immediately acquired by Google. Yet that deal was also short-lived. It turned out Google only wanted Motorola for its