Motor Insurers' Bureau launches video campaign targeting uninsured drivers

The Motor Insurers’ Bureau (MIB) has brought creative agency TVC on board to help reduce the number of people driving without car insurance through a new awareness campaign.
TVC won the account following a competitive tender earlier this year. Campaign activity will move the conversation beyond car insurance, to safety and protection particularly within local communities, and put the spotlight on the consequences of driving without insurance.
The agency devised and produced a video wh