Mother Dairy boosts content effectiveness by using social data to make creative instantly

Mother Dairy increased content engagement and brand sentiment by using a social listening tool to create ads in real time, based on topics that its audience cared about.
The Indian ice cream brand used social listening tool Social CRM 24x7 to analyse moments their consumers were interested in talking about or reading. Based on the results, they made pieces of creative in real-time that fit the context.
According to WATConsult, the agency behind the campaign, the project resulted i