Moschino partners with Alibaba’s Tmall for China launch

Well known high end fashion brand Moschino has inked a deal with Alibaba to launch on its Tmall Luxury Pavillion.
The deal will see Moschino create a ‘flagship’ store on the invitation-only luxury shopping platform. Moschino will have access to Alibaba’s technology, exclusive platform, and insights into China’s high-end shoppers.
As well as selling Moschino’s latest ranges, the store will also house an exclusive ‘Moschino x Tmall’ range of ready-to-wear