Morrisons turnaround continues as big four pile more pressure onto the discounters

Morrisons saw profits increase by 13.5% to £143m for the six months to 31 July, marking its first increase in half-year profits for four years.
Like-for-like sales, meanwhile, rose 2% in the May-to-July quarter. This represents the big four supermarket brand’s third straight quarter of growth.
Earlier this year, Morrisons’ CEO David Potts said marketing had played a “strong role” in the brand’s ongoing turnaround, with ads from new agency Publicis focusing on