Morrisons ready to move into next phase of marketing, says chief David Potts

As the financial and brand turmoil around Morrisons starts to subside, the supermarket is pushing its marketing beyond food in order to make sure growth continues.
Morrisons admits it’s still “very much in the fix stage” of its brand recovery programme, but that’s not stopped it looking at how it’s going to drive growth through its tie-up with Amazon and expansion of its general merchandise division. Now, the grocer’s boss tells The Drum its time marketing fol