Morrisons’ ploughs marketing pounds into Price Crunch campaign

Morrisons has become the first of the top grocers to launch a price-focused ad in 2017, a much anticipated move despite the rhetoric around talking up its brand values.
The retailer will make an average price cut of 19% across 800 items, specifically on healthy foods which tend to experience a January surge. Elsewhere, it has simplified the price of over 5,000 items so that they are priced in round pounds to make it easier for customers to calculate what is in their basket.
“Many customers