Morrisons looks to ‘show who it is’ in new TV ad

Morrisons has unveiled a new TV ad that looks to “show who Morrisons is” and highlight the “close relationship” it has with its suppliers.
It is the next chapter of Morrisons’s ‘Makes It’ campaign, which it launched with the help of its agency Publicis two and a half years ago.
However, set outside the usual supermarket setting and with no mention of price (or song and dance), it feels very different to the advertising we are used to seeing from the UK&r