Morrisons: ‘Customer cynicism will drive up standards in advertising’

Morrisons chairman Andrew Higginson has said that customers will be the ultimate regulator of advertising in the grocery sector, as he addressed delegates at the Internet Advertising Bureau’s annual Engage conference today (12 October).
The topic of regulation is oft-discussed by many marketers in wake of Brexit, with the Advertising Association calling on UK government officials to support deregulation and self-regulation of the advertising industry following the vote.
But Higgi