More than a fifth of UK brands plan to decrease their programmatic ad spend

Over one fifth (22%) of brands have said that they plan to decrease their programmatic advertising spend because of concerns over costs or performance, while 41% of advertisers admitted they have lost trust in programmatic advertising as a result of ad fraud according to QueryClick's latest report titled 'Programmatic Ad Fraud Transparency'.
QueryClick surveyed 150 heads of marketing, e-commerce and digital at major UK brands with revenue of over £100m, and found that only 40% of majo