Moon Marketing: Innovative new media channel or just a PR stunt?

As the race to the moon continues, a Japanese start-up has predicted we could see billboards on the moon as early as 2020.
Japanese company Ispace told Bloomberg that while a thriving lunar economy was still decades away, the initial business opportunities on the moon’s surface will be marketing-related with sponsored spacecraft and billboards.
Brands are no stranger to space-based marketing. From Red Bull’s Stratos project, which saw eight million people tuned in to watch a man