Monster Energy stumps up $20m for NASCAR sponsorship

Energy drink brand Monster is taking its name into the world of motorsport with a $20m sponsorship deal for NASCAR’s No.1 series, fueling hopes that the American sport can engage with a younger audience.
The two-year deal reportedly comes with an option to extend for an additional two years with Monster stumping up $20m per season for the privilege – although NASCAR has refuted the accuracy of these figures.
If true the sponsorship deal would significantly undercut a 2004 deal struck