Monkey ad study shows sex sells
An unconventional scientific experiment designed to establish the origins of effectiveness of sex and status in advertising has found that monkeys are naturally attracted to sexualised ads.
Researchers at Stanford University in California recruited a female macaque with which to lure unsuspecting males into appreciating brands such as Pizza Hut, Adidas and Nike, with monkeys naturally gravitating whichever brand was transposed with an exposed monkey rear as opposed to a generic patch of fur
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