Money talks: how are podcasting’s biggest players monetising aural’s allure?

Apple may slowly be euthanising the iPod, but the tech icon’s aural spawn – the podcast – is far from dead. Recent figures from podcasting platform Acast show a leap in ‘listenings’ from 450k in October 2014 to 11m in 2016, and while the rise into the mainstream has been slower than the proliferation of Snapchat or the hype of Pokemon Go, its popularity has grown steadily since its emergence in 2004 (or 2005, depending who you speak to).
While listenership figures h