Monetising Messenger: Facebook’s latest inventory development

This week Facebook released another massive earnings report that once again was way ahead of analysts’ expectations. At the end of Q3, when Facebook last released their earnings report, iCrossing commented that it would be interesting to see how much further this growth could expand throughout the highly competitive Q4 holiday season.
Q4 2016 revenue from mobile ads was up 80% from the previous year, which shows how effective some of Facebook’s key mobile focused ad products, li