Mondelez to open up a virtual chocolate and sweet store on Amazon in India

Amazon India has entered into a strategic alliance with Mondelez  India, a part of Mondelēz International, to establish a virtual chocolate  and sweet store.
Mondelez aims to tap into the ecommerce market, providing an additional channel for consumers through the alliance, while Amazon.in aims to intensify its inventory.
Mondelez has set ecommerce a core part of the business, even separating it from the marketing function after Bonin Bough left in 2016.
Abhishek&nbs