Molson Coors calls Carling creative agency review

Molson Coors is undertaking a review of its creative agency partner for its beer brand Carling, a move it says is "in no way a reflection" of incumbent agency Creature, rather "smart business" practice. 
The brewer said the requirement is for an agency that will "help consolidate its position as the UK’s number one beer brand, and drive further value from its partnerships," which include the English Premier League, Sky and Universal.
Creature has worked with Carling since 20