Molly Fleming: BrewDog should keep the shock tactics but make sure they line up with its brand

BrewDog has made a name for itself by launching irreverent marketing campaigns that garner headlines and attention. From its campaign taking on traditional competitors Carling, Stella Artois and Budweiser to the launch of its Dead Pony Club IPA, it isn’t one to stand away from a controversy or too.
In fact, co-founder James Watt has been open about his desire to “break free from the mundane, risk-averse, colourless templates” taught at business school . He wants to build a bra