Mobile web browsers are becoming obsolete: Native commerce is the next frontier

Mobile is now the single most important channel to focus on if you want to boost business today and future proof it for tomorrow. Inaction will lead to extinction. So don’t be a dinosaur. ‘Innovate or die’, as they say.
Rather than refining mobile user experience, it’s time for ecommerce brands to rethink the entire landscape. Last year was a year of contradictory claims with some reports stating ‘the app boom is over’ while others suggesting it’s