23-04-2018 10:19 via thedrum.com

Mobile usage to overtake TV this year in China

Chinese consumers will spend more time on their mobile devices than watching TV this year, according to new research from eMarketer.
The research reveals adults in China will spend 2 hours, 39 minutes a day on mobile devices in 2018, which will account for 41.6% of their daily media time.
The figure, which is up 11.1% over last year, sees mobile usage overtake TV usage in China, which dropped 2%. eMarketer predicts adults will spend 32 minutes per day watching TV in 2018 accounting for 39.8% of
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