Mobile marketers know value of mobile but lack confidence in its ability to help them find new profitable customers.

With the rise of mobile and its revenue potential, two-thirds of marketers still struggle with identifying the signals of engagement in their customers' journey. While 61% of marketers surveyed see untapped opportunities in mobile advertising, they agree that they lack the information  to find new, profitable customers.
While 80% of those surveyed by Radium One and the Mobile Marketing Association agree that consumers use of mobile devices enables them to access more data, the survey s