15-03-2017 07:47 via thedrum.com

Mobile leads the way for APAC video viewers, finds Ooyala data

Mobile is on the up and up according to the Ooyala Q4 2016 Global Video Index, with 56% of the world watching ad-supported video-on-demand (AVOD), while Asia Pacific edged out at 58% watching from their mobile devices.
The report gathered data from several large AVOD customers across sports, news and entertainment in all geographical area.
Views on mobile devices have hit spectacular numbers with a 46% surge from a year ago, and Ooyala expects almost 60% of all video views to be on mobile device
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