Mobile continues to drive growth in Australian digital ad spend

Australia's digital ad spend is forecast to grow 13% to reach $6.20bn this year off the back of increased investment in mobile advertising, according to eMarketer. 
Mobile accounts for more than half (55.4%) of all digital advertising spend and is expected to reach $5.70bn by 2021, representing a 71.1% share of all digital advertising spend.
Australia’s total media advertising spend is forecast to reach $11.47bn this year, a 5.2% increase year-on-year. over last year.
Shelleen Shum, s