‘Mobile ad growth shows there is no longer a hierarchy of screens’

Customer obsession with their smartphones saw mobile ad spend growth hit its highest level in more than two years in the first half of 2016, leading the IAB to warn brands that there is “no longer a hierarchy of screens” and they should tailor content to where their audience is, rather than assuming that desktop or mobile are generally more effective.
The report, compiled by PwC, found that mobile ad budgets were up 56% to £1.7bn in the first six months of the year. This m