Mobile ad fraudsters has evolved, so why hasn't detection?

Now that apps are where the money is at for advertisers, it is time to talk about the elephant in the room - mobile ad fraud.
Indeed, a new, more sophisticated wave of duplicitous behaviour on mobile has once again thrust the issue into the spotlight, prompting a shakeout in adland.
According to a recent research study from Juniper Research, advertisers will lose an estimated $19bn to online ad fraud in 2018, or $51m per day. What is worse is these transgressions have successfully permeated