Müller launches multimillion pound turnaround for FRijj as it becomes ‘key priority’

Following its acquisition of FRijj last year, Müller is investing heavily in the milkshake brand as it hopes to turn around its ailing fortunes and make the brand a “key priority” for the business.
Müller bought former owner Dairy Crest at the beginning of last year in a deal worth £80m and is today bringing back FRijj to TV screens following a three-year hiatus, as part of ambitious plans to achieve double digit growth over the next 12 months.
The dairy company is sh