MLB and Latino digital network Mitú target multicultural youth
Major League Baseball (MLB) and Latino digital network Mitú today announced their new "Always-On" content campaign designed to deliver unique MLB content to multicultural youth.
Beginning in February, MLB and Mitú will launch content that will appear across a variety of Mitú and MLB distribution channels. As part of the partnership, Mitú will measure response and reach for a young multicultural audience.
"We are excited about this new partnership with Mitú whic
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