Mission Impossible: Fallout gets moviegoers behind the scenes through 360° VR ad

Paramount Pictures launched a 360° VR advertising campaign to help promote the upcoming film Mission Impossible: Fallout.
With the help of virtual reality ad platform Omnivirt, Paramount distributed a series of banner ads that, with a click, turn into full 360° video experiences. The video ad gives audiences a behind-the-scenes look at Tom Cruise as his superspy character Ethan Hunt pilots a helicopter through narrow passageways and provides commentary on the experience with the film&rsq