Missguided puts untouched models front and centre of body positive 'Make Your Mark' campaign

Looking to capitalise on the praise it and other fashion retailers like Asos have received for showing stretch marks and other perceived fashion 'flaws' in their imagery, Missguided has launched a fresh campaign celebrating individuality.
The brand has launched a campaign dubbed 'Make Your Mark' which aims to reflect the brand's messaging that women should be confident in their own skin, regardless of whether or not they meet society's self-imposed standard of perfectionism.
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