Miss America introduces its own 2.0 with a campaign designed to clear up misconceptions

The Miss America Organization is looking to change the way people think about the competition and its candidates, even as it tries to deal with disruption from its current Miss America.
The new social campaign, ‘#MissConceptions’ is designed to shatter the stereotypes about Miss America through the words of this year’s contestants.
As a lead-up to the September 9 competition on ABC, several short films created by Y&R New York are being rolled out on the Miss America Organiz