MIPTV 2017 Preview: Sam Barcroft, CEO, Barcroft Media

The below is written by Sam Barcroft, CEO, Barcroft Media, and is part of Found Remote's MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15).
Broadcasters find themselves in the middle of a double whammy - viewership is dissipating, and the shows that are rating tend to be more expensive.
So this year, MIPTV will be dominated by big-ticket drama and major entertainment formats.
Channels want to halt the decline