MIPTV 2017 Preview: Peter Cassidy, GM Europe, Applicaster

The below is written by Peter Cassidy, GM Europe, Applicaster, and is part of Found Remote's MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15).
Making Apps Easy 
 
More is More
Another MIP and another year of exploding TV programming supply and demand. Whether mass market hits or niche passion programming, traditional linear channels or new OTT players, ad-funded or paid-for business models, we viewe