Mini Means Power campaign challenges gender stereotypes

A Mini dealership in Lodz, Poland, is seeking to upend gender stereotypes in a bid to attract men to the brand.
The dealership has brought in American Football League coach Craig Parkinson to front a moody ‘Mini Means Power’ campaign.
Devised by Serviceplan Poland and its in-house media content division Media Ready the brand will seek to reverse decades of association with female drivers by showing that both men and women are equally at home behind the wheel.
Filmed in blac