Mindshare and Possible partner to offer brands full creative, data and media services across Amazon

WPP agencies Possible and Mindshare are partnering to launch a new offering to help brands leverage their media and ecommerce investments across the entire Amazon ecosystem. It’s a first-of-its-kind combination of the media planning and buying, data analysis and strategy expertise of Mindshare with the ecommerce, data analysis and creative expertise of Possible, according to a release.
The new offering includes: media planning, buying and optimization on Amazon (AMS, AAP, AMG) integrated a