Milo sends mums back to school to better understand their children

Milo has launched “Back To School Mums" in Malaysia, a campaign where mums highlight that there is an energy gap for school children that skip breakfast, which will affect their performance in schools.
Mums were sent to the same school as their child and put through the exact schedule that they have packed their child with. From the early morning rush for the school bus, to every lesson in school and every activity thereafter, these mums did the same.
Through this activity,