Millennials check YouTube at least once a day, with 29% watching ads all the way through

Despite the advent of Facebook Live and emerging video platforms, YouTube remains the leading digital video platform and has maintained its strong appeal to US millennials—a group that adopted the digital video streaming platform early on.
According to eMarketer.com, 54% of 18 to 34 year-olds visit YouTube at least once per day, making it the third-most popular social media platform for daily usage among this age group.
While it is anticipated that YouTube's net US video ad revenues will r