Millennials are not bad – and they’re not a marketing segment, either

If your target market segment is 'millennials' or 'baby boomers' or any general demographic, you are doing it wrong.
So I was leaving work one day and walking to the bus stop when I saw a group of teenagers enjoying their after-school high jinx in a nearby Tel Aviv park. The boys had combed-back haircuts and large, metallic sunglasses. The girls were wearing halter tops and mom jeans with large holes.
I felt that I had left the office and entered a Bananarama video from 1986.
My fascin