Millennials, AI and transparency: 10 predictions for 2018

 
Transparency, data and digital transformation were big topics last year. As brands and agencies undertake their strategic planning, what will 2018 hold?  
Here are the top ten predictions for 2018.
1. AI will help achieve marketing performance optimisation
A big challenge for marketers is dealing with complex, siloed data assets. [Looking ahead], data analytics and artificial intelligence (AI) will equip marketing departments with the ability to achieve the holy grail of marketing pe