Millennials actually travel like the rest of us, study shows

The advertising and marketing worlds keep chasing Millennials, doing their best to cater to their desirable dollars and hefty commercial influence. The travel industry is no different, courting this generation that is seemingly always on the go.
But is the industry trying too hard to define how Millennials travel? Is there an ideal Generation Y customer that is the pinnacle of desire for airlines, travel companies and hotels? Are Millennials radically different travelers? According to Chicago-ba